Q: Why are you transferring Scion to Toyota?
A: Scion was established in 2003 to appeal to customers who wanted an alternative to buying a car from Toyota. Scion's role was to act as a laboratory where we could develop new products and innovative processes, as well as bring new customers into the Toyota family. Scion has been successful and we are a stronger company as a result. Today's young customers are more attracted to the Toyota brand and its reputation for quality, durability and value. Now is an ideal time to take the products and spirit of Scion and transfer them to Toyota.
Q: When will this take place?
A: The transition started in February and will evolve at our dealerships over the next several months. For model year 2017, Scion vehicles will be branded as Toyotas beginning in Fall 2016.
Q: What will happen to Scion products?
A: The following vehicles will be re-badged as Toyotas:
There will be a release series tC to close out sports coupe production and it will be discontinued as of August. The recently debuted C-HR will join the Toyota line-up. The xB was discontinued as the iM and iA joined the line-up and production ended in December 2015.
Q: How will this affect customers?
A: This will give customers the opportunity to purchase the same vehicles, but they will be available at more locations (1238 vs. 1006). Regarding service, it won't have much impact on current Scion customers because service is done at Toyota dealerships. We could not have achieved the success we have had without the incredible support of Scion's customers, so supporting you throughout this transition process will be one of our top priorities.
Q: How will this affect dealers?
A: We have 1,006 dealers and through Scion they have received valuable insight on innovative processes that they can apply to their business going forward.
Q: Now that Scions are transferring to Toyota, do I go to a Toyota dealer to get one?
A: Toyota Scion dealers will continue to have model year 2016 products. In the fall, the model year 2017 Scion vehicles will be badged as Toyotas. At that time, they'll be available through all the Toyota dealerships.
Q: Will this be a change for customers with loans through Toyota Financial Services?
A: No, this will not affect any loans.
Q: What about Scion Service Boost, my vehicle warranty or my Certified Pre-owned warranty or vehicle service agreements? Will those contracts be honored?
A: These contracts will absolutely be honored. We'll work with our dealers to ensure Scion customers get the best service possible during this transition.
Q: How long will Scion parts be available?
A: The advantage we have is that many Scion vehicles also are sold as Toyotas in other markets, so we can maintain a consistent flow of parts.